Terracotta

Originally hailing from Hong Kong and Taipei, Al Rocco was tailored in London, Brooklyn, Los Angeles, and now currently resides in Shanghai, China. Breaking stereotypes and changing cultures since 2010, Rocco has been in the frontier of Chinese Hip-Hop since his 2014 hit single “Red Money 人民币” and has been representing the Chinese culture internationally ever-since. His style of music is made up of Hip-Hop, Rap, Trap and RnB elements lyrically focusing on topics like; family, daily hustles, life struggles, club vibes, the Chinese culture, among others. Rocco has performed various music festivals; SXSW (US), Strawberry (CN), MIDI (CN), Spotlight (CN) and has opened shows alongside with international names; Seungri (Big Bang), Yao Ming (NBA), OT Genasis, OG Maco, Araabmuzik, Keith Ape, Paloalto, ASAP Mob DJs, Sonny Digital, Jurassic 5, DJ Q-Bert, and more. In 2016, NBA all star Isaiah Thomas was featured on Rocco’s single “Ball Out” before he went on his first China tour 24K with Blow Fever; 13 cities in 30 days. In October 2016 and Feburary 2017, Al Rocco was featured in Beats by Dre’s “Got No Strings” global campaigns promoting wireless living with celebrities like; Pharrell Williams, Nicki Minaj, DJ Khaled, Travis Scott, Party Next Door, Michael Phelps and more. In 2015, Rocco was also featured in Beats by Dre’s “Straight Outta Somewhere” global campaign with Hong Kong legends, LMF. Al has worked closely with brands ranging from; Adidas Originals, SSUR, Redbull, Absolute, Chivas, American Apparel, Budweiser, G-Givenchy, Dienastie, Akenz and many more. Unlike your ordinary Chinese artist, Al writes and performs in English. After moving to China in 2012, Al has been diversifying his music with Mandarin and Cantonese. During the same year, Rocco’s first Cantonese single “In Da Club” was featured on “Sleeping Dogs” an Activision video game ranked in the top 10s. In 2015, his song “TT4” became the theme song for China's hit movie series “Tiny Times 小时代 4” (China’s Sex in the City). In 2016, his single “All On Me” became the theme song for “The Next Unicorn” a Chinese competition reality TV show. This year, Al released his first Mandarin single “Ying 赢” which got over 1 million plays in first 24 hours, current 2 million plus in China. After the release of his hit single “Red Money 人民币” in 2014, things began to move quickly for Al. He was on the international news titled “China’s red money to take on the greenback” which was featured everywhere; the New York Times, CNN, BBC, Bloomberg and more. In addition, he was also featured on WorldStarHipHop's “What it’s like being black in China” and Vice China’s “Strawberry Music Festival 2015 Shanghai” video. By the end of 2015, Rocco’s “Raised in China” and “Red Money人民币” mixtapes have been nominated top 50 albums of China by That’s Magazine and Timeout Shanghai. During the same time, he was ranked top 2 artist nationwide in China on the Hip-Hop charts with his single “Red Money 人民币” ranking number 1 on Xiami, China’s Spotify and Soundcloud. Al has also released several records on China’s national HIT.FM radio and was featured on Malaysia’s 8TV "HipHoppingAsia" with SonaOne. 2017 continues to be a busy year for Al Rocco. Already with 8 new songs released and 4 new music videos out, it has only been the first quarter. Last month, Al performed in SXSW (US) being the first Chinese male hip hop artist to ever showcase in the music festival. While being on tour in the states, Rocco has finally shot his new “Red Money 2017” MV in Los Angeles, as well as his new Beats by Dre documentary in Texas, “City Lights” MV with Lexie and “Red 8” MV in New York City. Shortly after that, Rocco returned back to China to headline his own sold out shows in Beijing, Nanning, Shanghai... Al has been stacking a lot more new music for the year. He is currently working with a Korean producer TPA (Seungri’s Artist) on a new single “China Traphouse” featuring Ai-Fei (China's Pop Queen), a collaborative EP “Ice Cold Kingdom” with Araabmuzik and Blow Fever, a new hit single "Reload" with London producer Jikay, “Trapanese EP” with New York's Merty Shango, “New Chinese EP” with Fader One, while working on his first Chinese mixtape “China Traphouse", Rocco's preparing his first album for 2018. While continuing to tour around China/Asia, Rocco will be on a new Chinese TV show by Aiqiyi “R.I.C.H.”, The Voice for Chinese rappers. Other than focusing on his own music career, in 2016, Rocco partnered up with Fader One & Luce (SHFT) to create a creative terminal “Red 8 红八” based in Shanghai, China. The goal is to educate and provide resources for creative artists by guiding their growth to a level of quality and originality. -April 2017 For more visit alrocco.com