Jason Derulo

A truly multi-talented artist knows no creative boundaries. This is the case with Jason Derulo the Miami-bred 20 year old singer, dancer and songwriter whose smash debut single 'Whatcha Say' heralds the arrival of a major new talent. As the flagship artist in the new joint venture deal between Warner Bros. and super-producer J.R. Rotem's label Beluga Heights, Derulo has set his sights high. 'I don't want to stay in a box,' Derulo says. 'I want all the love!' Following Derulo's breakout performance at this summer's KIIS FM Wango Tango, and with 'Whatcha Say' taking off, it feels as if Derulo has the makings of an overnight sensation. In fact his story involves a lifetime of dedication.