Apathy

by Marisa Brown   Born to teenage parents in a working-class area of Connecticut, rapper Apathy first discovered hip-hop at age five when his uncle played him Chaka Khan's 1984 cover of the Prince song "I Feel for You," which featured Melle Mel rapping. Instantly hooked, Apathy began listening to rap incessantly, soaking up the sounds of Gang Starr, Jay-Z, Nas, and Organized Konfusion, among others, as well as writing his own rhymes. He made his debut on Jedi Mind Tricks' 1997 debut LP, The Psycho-Social, Chemical, Biological, and Electro-Magnetic Manipulation of Human, adding verses to three tracks, and shortly afterward he was releasing singles on Bronx Science Records. It was through that label that Apathy met up with Celph Titled, the producer/MC originally from Florida who had worked for Bronx Science's distributor. The two founded the Demigodz (with 7L & Esoteric, El Fudge, Louis Logic, Open Mic, and Rise as the other initial members) and in 2002 they released their EP The Godz Must Be Crazy. The EP was enough to gain attention from major labels, including Interscope, which wanted to sign Apathy and Celph, and Atlantic, which was more interested in Apathy as a solo artist. Eventually, Apathy chose the latter, and soon began recording tracks for his debut. However, disagreement over the direction the album would go delayed progress considerably, and after a few years the rapper signed a distribution deal with indie label Babygrande, which helped release Eastern Philosophy in 2006 (many of the other tracks that he had already written for Atlantic ended up on the mixtapes It's the Bootleg, Muthaf**ka, Vol. 1 and Where's Your Album?!!) while negotiations for the major-label debut, tentatively titled Bearer of Bad News, continued. In 2007 Apathy set to appease fans with the release of yet another mixtape, Baptism by Fire, which came out on the Demigodz Records.