The Herd

by Richie Unterberger Before 70s superstardom, even before Humble Pie, Peter Frampton got his first taste of celebrity as a singer and guitarist in the Herd, who chalked up several hits in Britain in 1967 and 1968. Frampton was only 17 when the single From the Underworld went into the British Top Ten in late 1967; Paradise Lost and I Dont Want Our Loving to Die were hits for the group in the first half of 1968. The Herds brand of mod was extremely commercial and good-timey- and pop-oriented, a bit like a muted and mainstream Small Faces. Much of their material (including all of the hits) was written by their management team of Ken Howard and Alan Blaikley, who had supplied songs for the Honeycombs (of Have I the Right fame). Frampton and keyboardist Andy Bown wrote most of the bands original tunes, and one can presume that the limitations of the Herds overtly pop approach (which sometimes encompassed MOR ballads and orchestrated arrangements) were a factor in his decision to leave for Humble Pie after the Herd had issued just one album and a few singles. After a few Frampton-less singles, the Herd scattered; Andy Bown released a few solo albums and has done session work with Frampton and Pink Floyd.